Singapore Press Holdings - HeadSTart Activations

White Arena conceptualised and delivered the HeadStart roadshow activation, using gamified engagement to drive on-site sign-ups. Designed for mobility and scalability, the experience balanced interactive play with clear messaging across multiple locations.

Client

Singapore Press Holdings

Completion

2024

Scope

Experience Concept & Gamification Design, Roadshow Strategy, Spatial Setup, Logistics Planning, Manpower Management, Onsite Operations